Digital Marketing

Craft a value proposition for Bigfoot Donuts’ personalized donuts. Remember, this should be a short, distinct statement that outlines why a customer should order personalized donuts from Bigfoot.

Bigfoot donuts can be customized by consumer, and they can be decollated on many different varieties of style. Customer can create unique an original donut.

Set a SMART goal and three related KPIs for your digital marketing campaign. Remember, SMART refers to “specific, measurable, attainable, relevant, and time-bound” and KPI refers to “Key Performance Indicator.”

Bigfoot donuts should be aim on people who are young age or students. They can make campaign that students discount. Aim on targets at students is effective. It is because they are willing to decorate their own designed food also, they love to post the photo for the unique food. First time arriver or user can be 20% off discount and they should be making low-cost donuts with high quality. 200 donuts should be first trial. I mean this should be all sold.

Identify appropriate channels for Bigfoot to market its personalized donuts. Consider search (paid and unpaid), display, social media, email, and video. Choose

Email ads will be easy way to promote their cupcake or products. Direct marketing is low cost but less effective at build relationship with customer. Bigfoot donuts is food shop so food magazine or newspaper to advertise their products could be best option. Because age of people who are 25 to 50 can be targeted market.